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American buyers now account for around 30% of Prime Central London sales above £5 million — up from roughly 20% at the end of last year. The interesting part isn't the number. It's why. In this video I unpack the research behind the headline: who these buyers actually are, why so many of them are landing in Mayfair, how London's pricing compares to Manhattan, Miami, Paris, Monaco and Dubai, and the shift in what they want — finished, lateral, serviced apartments rather than a two-year renovation. I also cover the costs and cautions that come with buying at this level, from stamp duty to leasehold to service charges. Whether you're relocating from the US, buying a second home in London, or weighing prime central against another global city, this is the context I'd want before I started viewing. Would you buy in London right now, or wait? Let me know in the comments. ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ ⏱ CHAPTERS 0:00 — The headline that caught my eye 1:02 — What the 30% figure really means 1:44 — Who these American buyers are 2:50 — Relative value: London against the world 3:50 — Why they want turnkey, not a renovation 4:49 — Mayfair, and where else they're buying 5:50 — What London still offers that others can't 6:48 — The costs and the cautions 7:59 — Start with how you'll use it 📍 AREAS COVERED 🏘 Mayfair, W1 — the centre of the demand · 165+ fintech companies and around 200 private equity firms · sales volumes up c.15% in the first five months of 2026 🏘 Belgravia, SW1 — still one of the two anchors of prime central alongside Knightsbridge 🏘 Knightsbridge, SW1 — prestige, retail and privacy, and consistently on the shortlist 🏘 St John's Wood, NW8 — where the conversation moves when children and schools come into it 🏘 Marylebone, W1 — village feel inside zone one, increasingly a family alternative to Mayfair 🏘 Chelsea, SW3 — townhouses, the King's Road and riverside living 🏘 Kensington, W8 — museums, parks and the international school run 📊 THE RESEARCH BEHIND THIS VIDEO 📈 Beauchamp Estates — American share of Prime Central London sales above £5 million, and Mayfair sales volumes 📈 Hamptons — buyers from the US and Canada at 19% of overseas-based applicants buying in Britain, a record share, up from 15% a year earlier 📈 Central London values more than 20% below their 2014 peak 📈 Typical American budgets of £5–£15 million, for apartments of roughly 2,000–3,000 sq ft Thinking about buying in London from the US? Let's talk it through before you start viewing — I'll tell you honestly whether the property and the price stack up. 📩 Free relocation guide: https://vist.ly/5fu5j ✨ ABOUT ME I'm Ugo — a London property agent, American expat, and self-confessed lover of this city. On this channel I share the best of London: the homes, the hidden spots, the restaurants, and the lifestyle that makes this city unlike anywhere else. If you're thinking of buying, selling, or renting in London — or just love seeing beautiful properties and incredible locations — you're in the right place. 🏠 Onyx Property Team 🌐 https://vist.ly/5fu5n 📧 ugo@onyxpropertyteam.com 📞 +44 7703 183750 📱 FOLLOW ME Instagram: https://vist.ly/5fu5k TikTok: https://vist.ly/5fu5m #LondonProperty #PrimeCentralLondon #Mayfair #Belgravia #Knightsbridge #MovingToLondon #AmericanExpat #LondonRealEstate #OverseasBuyers #UgoArinzeh #SellingLondonBeautifully
Americans Are Flocking to London More Than Ever (Here's Why)
Fixed-term ASTs are finished. Every tenancy is periodic — rolling month to month with no end date built in. For a lot of overseas landlords this felt unsettling at first, because it sounds like less control. In practice, it changes your planning, not your protection. You just need your notice periods and grounds sorted in advance instead of relying on a fixed term ending naturally. It's exactly why I've moved my clients onto a proactive review calendar instead of a renewal calendar 🗓️ Comment CHECKLIST and I'll send over my free compliance checklist — or find it at LondonLandlordAdvisory.com
Every single tenancy in England is now open-ended. Here's what that actually means for you 👇
Recently I visited the Goodman Gallery for the Carrie Mae Weems exhibition. Four decades of photography, film and installation — identity, migration, belonging, and the stories that quietly shape how we see history. If you know the Kitchen Table Series, you know why this one matters. The new work asks you to slow down. Look properly. See it differently. And doing it with friends who love London's cultural side as much as I do? That's the part I'll remember. Where should I go next? 👀 📍 Goodman Gallery, London
✨ London's art scene never runs out of surprises.
Rent increases now go through a formal Section 13 notice — once a year, in writing, with a proper notice period. And here's the part that surprises landlords abroad: your tenant can challenge it at tribunal if they think it's above market rate. That means your numbers need to be defensible, not just what you'd like to charge. I build the comparable evidence in before the notice ever goes out — so if it's challenged, you're already covered. Comment CHECKLIST for the free compliance checklist 📋 👉 LondonLandlordAdvisory.com
You can't just text your tenant and raise the rent anymore 📱❌
Everyone budgets for the purchase price. Almost nobody budgets for what comes after it. In this video I break down every real cost of buying a second property in the UK — deposit, stamp duty, legal and survey fees, mortgage rates, management, maintenance, insurance, void periods and tax — using a £750,000 London flat as a worked example. You'll see exactly how much cash you need before you complete, and what the rent actually has to cover once you own it. Whether you're relocating to London, buying your first buy-to-let, or investing from overseas, these are the numbers I'd want in front of me before I made an offer. Would that put you off, or is it still worth it? Let me know in the comments. ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ ⏱ CHAPTERS 0:00 — The purchase price is only the beginning 1:01 — Why do people buy investment property at all? 2:07 — Rental income, diversification and inflation 3:16 — The real numbers: a £750,000 London flat 4:21 — Professional costs: legal, survey and lender fees 5:01 — Running costs: mortgage, management, maintenance 6:33 — Insurance, void periods and tax 8:00 — What returns can you actually expect? 8:55 — The Renters' Rights Act: what's changed for landlords 9:53 — EPC 2028 and Making Tax Digital 10:40 — So is it still worth it? ✨ ABOUT ME I'm Ugo — a London property agent, American expat, and self-confessed lover of this city. On this channel I share the best of London: the homes, the hidden spots, the restaurants, and the lifestyle that makes this city unlike anywhere else. If you're thinking of buying, selling, or renting in London — or just love seeing beautiful properties and incredible locations — you're in the right place. 🏠 Onyx Property Team Thinking about a second property in London? Let's talk it through before you make an offer. 🌐 https://www.onyxpropertyteam.com 📧 ugo@onyxpropertyteam.com 📞 +44 7703 183750 📩 Free relocation guide — https://mailchi.mp/onyxpropertyconsultants/reloguide 📱 FOLLOW ME Instagram: https://www.instagram.com/ugoarinzeh TikTok: https://www.tiktok.com/@ugoarinzeh #SecondProperty #BuyToLet #LondonProperty #StampDuty #PropertyInvestment #LondonRealEstate #Landlord #MovingToLondon #RentersRightsAct #UgoArinzeh #SellingLondonBeautifully
What Does a Second Property in London REALLY Cost?
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